当今世界,人们对自身赖以生存的环境和资源问题的忧虑已逐渐转化为一种自律性的消费行为,适度、无污染、保护环境的产品和服务已成为世界各国的消费热点。面对WTO,中国企业不可避免地要融入到世界大市场的激烈竞争中。要适应市场需求,立于不败之地,谋求长远发展,企业必须重视消费者的“绿色需求”,从整体上对营销策略进行“绿化”。 In today's world, people's concerns about the environment and resources on which they depend for themselves have gradually turned into self-regulatory consumer behaviors. Products and services that are moderate, pollution-free and environmental protection have become the hotspots in the world. In the face of WTO, Chinese enterprises inevitably have to integrate themselves into the fierce competition in the world's major markets. To adapt to market demand, invincible and seek long-term development, enterprises must pay attention to the “green demand” of consumers and “green” the marketing strategy as a whole.