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市场营销专业的就业率一直位居前列,这与专业本身的应用型特点分不开。在很多没有开设市场营销专业的高职院校,只要存在经济管理系,学生的就业在很大程度上就与营销分不开,所以注重市场营销课程建设是非常必要的。本文从案例教学的角度来探讨市场营销课程的教学,主要从案例的来源,发挥学生的主观能动性和运用现代教学手段方面做出一点探讨,希望对高职市场营销课程的教学和高职经管类学生就业有所帮助。
The employment rate of marketing professionals has been at the forefront, which is inseparable from the application-type characteristics of the professional itself. In many vocational colleges where there is no marketing major, as long as there is an economic management department, the employment of students is largely inseparable from marketing. Therefore, it is necessary to pay attention to the construction of marketing courses. This article discusses the teaching of marketing courses from the perspective of case teaching, mainly from the source of the case, to give full play to the subjective initiative of students and the use of modern teaching methods. It is hoped that the teaching of higher vocational marketing courses and the management of higher vocational education Student employment helps.