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在自媒体快速发展的今天,晋中社火节的文化品牌传播也迎来了一次绝佳的发展机遇。晋中社火节的自媒体传播策略,既要在内容信息与发布渠道上符合自媒体的传播形式,又要针对自媒体可能带来的传播问题给予应对策略。充分利用好自媒体的传播优势,并作出具有针对性的传播策略,才能为提升晋中社火节文化品牌传播效果,为晋中社火民俗文化影响力的提升找到新的支点,进而为山西经济的转型跨越发展提供更大的动力。
Since the rapid development of the media today, Jinzhong Branch of the cultural spread of the brand also ushered in an excellent opportunity for development. Jinzhong Fire Festival self media dissemination strategy, it is necessary both in the content information and distribution channels in line with the media from the form of communication, but also from the media may bring communication problems to give coping strategies. To make full use of the advantage of media communication and to make targeted communication strategies, we can find a new fulcrum for enhancing the influence of fire culture brand in Jinzhong and promote the influence of folk culture in Jinzhong Economic transformation provides greater impetus to development across the board.