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把过多的精力花在改进供应链和服务上并不能解决产品的竞争性问题,但产品研发也绝不是说怎么做得更快,怎么做得更便宜面对经济全球化时代的来临,如何强化企业研发与创新能力、增进竞争优势,从而成功地由世界制造工厂转型为在其行业主导全球趋势与潮流的重要枢纽,已成为中国制造企业的唯一道路。全球最大的致力于产品开发的软件公司——PTC公司,始终倡导“产品至上”的战略。秉承这一宗旨,该公司特别邀请了全球知名的竞争战略之父迈克尔·波特教授来华,与国内顶尖的制造企业及其领导精英们分享他前瞻性的战略思考及宝贵经验。
Spending too much energy on improving supply chain and service can not solve the problem of product competitiveness, but product development is by no means saying how to do it faster and how to do it cheaper. In the face of the economic globalization era, how Reinforcing the R & D and innovation capabilities of enterprises and enhancing their competitive advantages, the successful transformation from a manufacturing factory in the world into an important hub for leading global trends and trends in their industries has become the only way for Chinese manufacturing enterprises. The world's largest software company committed to product development - PTC company, has always advocated “product first” strategy. In keeping with this purpose, the company specially invited Professor Michael Porter, the father of the world-renowned competitive strategy, to come to China and share his forward-looking strategic thinking and valuable experience with top domestic manufacturing enterprises and their leading elites.