生态位现象对于所有生命现象而言是具有普遍性的一般原理。针对我国零售业布局混乱、定位雷同,过度竞争等状况,生态位现象为零售业提供了“错位经营”的启示。零售企业的错位经营可以从商品错位、空间错位、时间错位、特色错位等方面,结合自身及所处环境的特点来实施。 The niche phenomenon is a general principle that is universal for all life phenomena. In view of the chaotic retail distribution in our country, the same positioning and excessive competition, the niche phenomenon has provided the inspiration for the “misplaced operation” in the retail industry. The dislocation management of retail enterprises can be implemented from the aspects of commodity dislocation, space dislocation, time dislocation, characteristic dislocation and the like, in combination with their own characteristics and the environment in which they are located.