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“连锁加盟,将是21世纪的明星产业”,有人这么形容加盟业的前景。5000元加盟供水站、12万元加盟便利店、20万元加盟咖啡店……如今连锁加盟继股票、债券、房产、商铺之后又掀起一轮投资热潮。自助创富的梦想刺激着无数个小老板,他们不顾一切地把有限的资金和知识投入到无限的加盟事业中去。发达国家走过的道路显示,当一个地区的人均生产总值达到4000美元时,就进入了连锁和特许加盟快速发展的时代。在去年公布的全国连锁百强中,引入连锁加盟业态的企业达61家;百强中加盟店的销售额达到270亿元,占百强总销售额的17%,加盟店总数达5400家,占百强店铺总数的40%,数据还表明,加盟的成功率为80%,而自行开店的成功率仅为20%。但是,作为世界商业经济的流行趋势,连锁加盟在让众多投资者获取品牌收益的同时,也布下了不少的“陷阱”。每年都有数以万计的淘金者因轻信广告而被“套牢”,在损失装修费、房租之余,还要为追回为数不菲的加盟金而四处奔波。今天我们请来了两位私营业主和一位创业培训工作者,请她们谈谈对于进入连锁加盟这座“围城”的一些看法。
“Chain joining will be the star industry of the 21st century.” Some people have described the prospect of joining the industry. 5000 yuan to join the water supply station, 120,000 yuan to join the convenience store, 200,000 yuan to join the coffee shop ... Now after joining the chain, stocks, bonds, real estate, shops and then set off a round of investment boom. The dream of self-help creation stimulates countless small bosses. They desperately invest limited funds and knowledge in the unlimited joining business. The roads developed by developed countries show that when the per capita GDP of a region reaches 4,000 U.S. dollars, it enters an era of rapid development of chain and franchising. In the national top 100 chain announced last year, 61 companies were involved in the franchise industry; the sales of the top 100 franchised stores reached 27 billion yuan, accounting for 17% of the top 100 sales, and the total number of franchise stores reached 5,400. Accounting for 40% of the top 100 stores, the data also shows that the success rate of joining is 80%, and the success rate of self-opening shop is only 20%. However, as a popular trend of the world’s commercial economy, franchising has laid down many “traps” while allowing many investors to obtain brand income. Every year, tens of thousands of gold rushers are “stuck in” for gullible advertisements. In addition to the loss of decoration fees and rent, they have to go around for the recovery of a large amount of franchise money. Today we invited two private owners and one entrepreneurial training worker to ask them to talk about some views on entering the “Fortress Besieged” franchise.