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随着现代社会经济的快速发展,电子商务在我国的发展也越来越快.在电子商务的环境下,易逝品销售极易受客户延迟购买行为的影响,这种行为极大地降低了商品销售量和收益的水平.所以电子商务的管理者应该积极思索出有效的方法来解决这一问题.动态捆绑策略是易逝品销售的最好的销售策略.本文主要分析了电子商务中面向延迟购买行为的易逝品的动态捆绑策略,以供参考.
With the rapid development of modern society and economy, the development of e-commerce in our country is also getting faster and faster.In the environment of e-commerce, the sales of perishable goods are greatly influenced by customers’ delayed purchase behavior, which greatly reduces the cost of goods Sales volume and income level.Therefore, e-commerce managers should actively think of effective ways to solve this problem.The dynamic bundling strategy is the best sales strategy of perishable product sales.In this paper, the main analysis of the delay in e-commerce Dynamic bundling strategy for perishable products of purchase behavior for reference.