一、分众媒体兴起的传播学分析喻国明教授曾指出:我们已经迎来了传播过剩时代。信息的海量堆积和渠道的无所不在使得信息对于人们而言不再稀缺,而变得日益易得。相反,人们的注意力选择却成了市场追逐的稀缺资源。在这一大背景下,仅仅一般化地传播信息,已经很难在众多同质重复、等质等效的信息竞争中脱 First, the rise of Focus Media Communication Analysis Professor Yu Guoming pointed out: We have ushered in the era of excess communication. The massive accumulation of information and the omnipresence of channels make information increasingly scarce and accessible to people. On the contrary, people’s attention selection has become a scarce resource chased by the market. In this context, it is very difficult to disseminate information only in a generalized way