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农业被普遍认为是高度弱势产业。在工业化、城镇化及以互联网为代表的信息技术不断发展的背景下,如果缺乏政府有效调控,社会优势资源会进一步向城市集中,农业将面临更大挑战。因此,农业必须跳出农业,将其置身于社会全产业格局中才有出路。笔者探讨了互联网时代如何通过农业思维理念创新、农业传播渠道创新、农产品流通体系创新,为农业及农产品实现创意重组、加速传播渠道整合以及建立完整的产品流通链条,提供思考与建议。只有实现农业与现代工业、科学技术、文化艺术等多产业的对接与深度融合,才能实现农业发展模式创新,加快农业现代化进程。
Agriculture is generally considered a highly disadvantaged industry. Against the backdrop of the continuous development of industrialization, urbanization and the Internet-based information technology, agriculture will face even greater challenges in the absence of effective government regulation and control and the promotion of socially advantaged resources to urban areas. Therefore, agriculture must jump out of agriculture and set itself on the path of full industrial structure in society. The author explores how the Internet era can provide ideas and suggestions through innovations in agricultural thinking, innovation in agricultural communication channels, innovations in the circulation system of agricultural products, creative restructuring of agriculture and agricultural products, accelerating the integration of distribution channels and establishing a complete product distribution chain. Only by connecting and deepening the integration of agriculture with modern industries, science and technology, culture and arts and other industries will we be able to innovate the agricultural development model and accelerate the process of agricultural modernization.