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在经济全球化的今天,文化越来越成为民族凝聚力和创造力的重要源泉、越来越成为综合国力竞争的重要因素,因此世界各地都把文化创意融入到旅游业中,才有了当今世界旅游业的兴盛。文化因为旅游得以广泛传播,旅游因为有了文化的融入而具有生命力,旅游与文化相辅相成、相得益彰。此文着重简述旅游活动和文化传播之间的关系,并提出可行性的建议,运用到实践中。
In today’s economic globalization, culture has increasingly become an important source of national cohesion and creativity. It has become an increasingly important factor in the competition for comprehensive national strength. Therefore, integrating culture and creativity into the tourism industry in all parts of the world can the world be today Tourism boom. Culture Because tourism is widely disseminated, tourism has the vitality because of the integration of culture, and tourism and culture complement each other and complement each other. This article focuses on the relationship between tourism activities and cultural transmission, and puts forward suggestions of feasibility, which are put into practice.