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自2000年彻底结束福利分房制度、开始实行市场化以来,我国的房地产业从起初的制度不完善、过快发展逐步转变为如今的规范化、健康发展。期间,每一次政策的调整、价格的涨落、消费者抢购或观望都蕴含着博弈思维。本文从常见的房地产博弈情况,在阐释政府、房地产开发企业、消费者之间如何达到相对的均衡的基础上,分析了松江股份如何运用博弈思维谋求自身发展的过程。
Since the end of the Welfare Housing Distribution System in 2000 and the beginning of marketization, the real estate industry in our country has gradually changed from the initial system of imperfect and rapid development to the normalized and healthy development of today. During the adjustment of every policy, the price fluctuations, buying or watching consumers contain the game thinking. Based on the common situation of real estate game, this paper analyzes how Songjiang shares its own game by using game theory on the basis of explaining how to balance government, real estate development enterprises and consumers.