早在19世纪50年代左右,在西方国家,诸如美国西部的一些城市为了吸引移民,开始将城市作为一种形象主体进行推销;20世纪初,英、法等国的一些沿海城市为了开发海岸旅游业也有意识地开始塑造城市品牌,并向外推广城市名片。随着这些现象的出现,城市营销这个概念越来越高频率的出现在学术研究的视野中,国内外关于城市品牌营销的理论也越来越系统。本文将结合当下城市营销的现状及出现的问题,尝试从传播学学科视野的角度关注城市营销。 As early as the 1850s, some western cities, such as western United States, started to promote cities as an image-based entity in order to attract immigrants. In the early 20th century, some coastal cities in Britain, France and other countries started to develop coastal tourism The industry has also consciously begun to shape the city’s brand, and promote the city business card out. With the appearance of these phenomena, the concept of urban marketing appears more and more frequently in the field of academic research. The theory of urban brand marketing at home and abroad is also getting more and more systematic. In this paper, we will pay attention to the marketing of city from the perspective of communication science according to the current situation of urban marketing and the emerging problems.