如今,文化营销的身影随处可见,可以说涵盖衣食住行各个方面。我们去商场选购服装时,很多人是奔着“品牌”去的,可见,品牌的知名度已深入人心;再如,我们去品尝当地的特色小吃,那些知名度高的小吃总是能吸引更多人,如北京全聚德烤鸭,天津狗不理包子,南京鸭血粉丝,这其中无不蕴含着深刻的文化底蕴;一些房地产公司为了吸引客户,不仅在楼盘的名字上大做文章,更是写了一连串优雅的广告词引人耳目,这也是一种文化营销的方式和手段,可能我们最常见的还是一些知名企业在客流量多、人流聚集的地方打出 Today, the cultural marketing of the figure can be seen everywhere, it can be said to cover all aspects of basic necessities of life. When we go to the mall to buy clothes, many people are running “brand” to go, we can see that the brand’s popularity has been deeply rooted; another example, we go to taste local snacks, those high-profile snacks always attract More people, such as Beijing Quanjude roast duck, Tianjin dog ignore steamed buns, Nanjing duck blood fans, which all contain profound cultural heritage; some real estate companies in order to attract customers, not only in the name of real estate big fuss, but also write A series of elegant advertising compelling, this is also a way of cultural marketing and means, perhaps the most common is that some well-known companies in the traffic and crowded place to play