在市场竞争中,企业在规模、设备、资本、产品等方面表现出的竞争力,可称为“硬竞争力”;在管理、信誉、品牌、服务、理念等方面表现出的竞争力,可称为“软竞争力”。随着社会主义市场经济体制的不断完善,软竞争力在企业获取竞争优势中的重要作用日益突出。荣获“2004年全国质量 In the market competition, the competitiveness of an enterprise in terms of scale, equipment, capital and products can be described as “hard competition”; its competitiveness in management, reputation, brand, service and concept may be Known as “soft competition.” With the continuous improvement of the socialist market economic system, the important role of soft competitiveness in obtaining competitive advantage has become increasingly prominent. Won the "2004 national quality