国家电网公司深入推进品牌建设,最终的目标是实现城乡一体化的国家电网品牌传播,最广泛地提升国家电网品牌的知名度、认知度和美誉度。作为国家电网公司下属的全资县级供电企业,福建省屏南供电公司以品牌规划、服务品质、队伍素质、活动载体、履行责任、价值认同为抓手,初步展示了国家电网“可靠、信赖、亲和”的品牌形象。以品牌规划为抓手,凝聚品牌传播的全员力量没有规矩,不成方圆。屏南供电公司制定统一的国家电网品牌规划,制定品牌建设的具体实施方案,整合人财物资源,扎实推进品牌建设的深入开展。国家电网品牌 State Grid Corporation in-depth promotion of brand building, the ultimate goal is to achieve urban-rural integration of national grid brand communication, the most widely to enhance the national grid brand awareness, awareness and reputation. As a wholly-owned county-level power supply company under the State Grid Corporation of China, Pingnan Power Supply Company of Fujian Province initially demonstrated the national grid’s “reliable, state-of-the- Trust, affinity and ”brand image. To brand planning as the starting point, unite the power of brand communication without rules, not a radius. Pingnan power supply company to develop a unified national grid brand planning, development of the specific implementation of brand building programs, integration of human and financial resources, and promote the brand building in-depth development. National Grid brand