一、商标和商号的基本概念(一)商标和商标权商标是表彰商品的标志。其功能除了表示商品来源和出处以外,亦有表彰自己的商品与他人商品之区别,并作为广告促销手段的功能。一般而言,同一商标的商品出自同一来源,同一商标的商品具有相同的水准与品质。在工业化高度发达的今天,商标不仅能保障厂商的信誉,确保交易安全和公平竟争,而且还能大大降低消费者选购 First, the basic concepts of trademarks and trade names (a) Trademark and Trademark Trademark is a sign of recognition of goods. In addition to the function of its source and source of goods, it also recognizes the difference between its own products and those of others and serves as an advertising promotional tool. In general, the same trademark of the same product from the same source, the same trademark of the same level of goods and quality. In the highly developed industrialized today, trademarks not only guarantee the credibility of manufacturers to ensure transaction security and fair competition, but also can greatly reduce consumer choice