自媒体的大量涌现,打破了传统媒体的传播垄断地位,使传播环境发生了革命性的变化。文章从媒体话语形态上探究自媒体给传播带来的变化,认为在自媒体环境下,媒体话语发生了三个转向,即由宏大叙事向微叙事转变,由精英话语向草根话语转变,由意识形态话语向消费话语转变。 The mass emergence of media has broken the monopoly position of traditional media and revolutionized the communication environment. From the aspect of media discourse, this article explores the changes brought about by the media from the perspective of media. It holds that in the media environment, there are three changes of media discourse, from grand narrative to micro narrative, from elite discourse to grassroots discourse, Morphological discourse changes to consumer discourse.