从1987年第一件驰名商标在我国获得认定以来,驰名商标的数量越来越多,消费者对驰名商标商品也耳熟能详。驰名商标商品之所以能深度融入消费者的日常生活,其中既有媒体大力宣传的因素,也有政府褒扬的因素。虽然现在已经无法考证哪个地方政府率先对获得驰名商标认定的企业进行以现金为主的奖励,但至少从本世纪初起,政府奖励措 Since the first well-known trademark was accredited in China in 1987, the number of well-known trademarks has been increasing, and consumers are familiar with well-known trademarked products. Well-known trademarks of the reason why products can be deeply integrated into the daily life of consumers, both the media has vigorously publicized the factors, but also praised the government factors. Although it is now impossible to verify which local government took the lead in awarding cash-based rewards to enterprises that acquire well-known trademarks, at least since the beginning of this century, government incentives