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期刊编辑在办刊中,常常会收到来自于相关领域里的读者来稿来信,这些信件无疑代表着某个领域和相当一部分读者的共同心声。它所反馈的信息一般都真实可靠,对期刊编辑了解读者心理,把握外界变化,更新刊物内容,体现办刊特色,都有较高的使用价值,这是裸露的信息矿床,期刊编辑应倍加珍视,留意开掘和利用。譬如,湖南农业杂志社透视4000多封读者来信,集思聚焦发现60％的读者迫切要求刊物增加政策法规方面的内容。该社一方面应读者之需开设了专栏,以政策指导帮助农民科学致富;另一方面要求编辑增强政策信息意识,一旦发现涉农的政策法规,就及时通过刊物传递给广大读者,受到了农友的喜爱与赞赏。
Journal editors often receive letters and speeches from readers in related fields, which undoubtedly represent the common aspiration of a certain field and a considerable part of readers. The information it feeds back is generally true and reliable. It is of high value for journal editors to understand the reader’s psychology, grasp the changes of the outside world, update the contents of the publication, and reflect the characteristics of the journal. This is a bare information deposit, and periodical editors should pay more attention , Pay attention to digging and utilization. For example, Hunan Agricultural Magazine see more than 4,000 letters from readers, focusing on the discovery 60% of readers urgently requested publications to increase the content of policies and regulations. The agency, on the one hand, should set up a special column for its readers to help farmers scientifically enrich with policies and guidelines. On the other hand, they should ask editors to enhance their awareness of policy and information. Once they find that the policies and regulations concerning agriculture are timely transmitted to readers through publications, Friends of love and appreciation.