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本文从服务利润链模型理论方面,研究英语培训机构如何通过合理和科学的内部营销和关系、互动营销获得更高的顾客满意度和顾客忠诚度,以扩大生源和树立良好的品牌形象。同时探讨如何利用内部环境驱动服务价值,服务价值又如何提升顾客满意度。本文的结论可适用于培训机构建立两盒的内部营销机制,以提升员工服务质量,进而提高顾客满意度和忠诚度,达到预期目标。
This article from service profit chain model theory, research English training institutions through reasonable and scientific internal marketing and relationships, interactive marketing access to higher customer satisfaction and customer loyalty in order to expand students and establish a good brand image. At the same time, it explores how to use the internal environment to drive service value and how service value can improve customer satisfaction. The conclusion of this article can be applied to training institutions to establish two boxes of internal marketing mechanisms to enhance staff service quality, thereby enhancing customer satisfaction and loyalty, to achieve the desired goal.