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民俗文化的市场化,导致了民俗文化失真、庸俗、同质化等诸多问题,文本从开发与市场化的关系、政府的适度干预两方面进行分析,提出民俗文化现代转换时不忘传统内核、市场化开发中坚持“以人为本”、培养专业的民俗文化产业人才、制定完善相关的法律法规、实现政府角色的转变、适度引导民俗文化产业、制定文化环境保护规划等多个对策。
The marketization of folk culture has led to many problems such as the distortion of folk culture, vulgarity and homogenization. The text analyzes the relationship between development and marketization and the moderate intervention by the government. It proposes that the traditional culture should not be forgotten in the modern transformation of folk culture, Market-oriented development adhere to the “people-oriented ”, cultivate professional talents of folk culture industry, formulate and improve relevant laws and regulations, to achieve the transformation of the role of government, appropriate guidance folk culture and culture, the formulation of cultural environment protection planning and other measures.