精彩纷呈的营销活动直接推动各类产品的辉煌,同时也创造着属于自己的经典。2002年,果汁、手机、轿车、包装水、网络、保健品、家电、乳品、电脑、食用油等消费产品领域竞争激烈,营销手段也不乏精彩之笔。这里,站在新一年的起点上,以品牌为线,总结一年来受消费者关注度最高、销售业绩突出的10个成功案例,姑妄点之:酷儿:角色营销魅力四射2002年的果汁饮料大战中,表现 Colorful marketing activities directly promote the glory of various products, but also create their own classic. In 2002, there was fierce competition in the field of consumer products such as fruit juice, mobile phones, sedans, packaging water, internet, health products, home appliances, dairy products, computers, edible oil and so on. Here, standing at the starting point of the new year, taking the brand as the line, summed up the 10 successful cases that have been the most concerned about the consumers and have outstanding sales performance in the past year. Queer: Queer: Charm of Character Marketing 2002 Fruit Drink War, performance