全球经济化浪潮已不可阻遏,你不出去,别人也要进来,因此,目前不但大企业要开拓海外市场,连中小型企业都想去海外市场闯一闯。不过,世界市场很精彩,世界市场也很无奈。成功打人国际市场,必须遵循一些基本原则。鉴于此,笔者愿将这些年与国外来华投资的跨国公司,以及国内成功开拓海外市场的企业接触的经验心得,与有意开拓国际市场的国内企业界人士共同分享。 The tide of global economy has become unstoppable. You do not go out and others come in too. Therefore, not only large enterprises have to open up overseas markets, even small and medium-sized enterprises want to break into overseas markets. However, the world market is very exciting, the world market is also very helpless. Successful hitting the international market, we must follow some basic principles. In view of this, I would like to share the experience of these years with multinational corporations investing in China and those enterprises that have successfully opened up overseas markets in China, and share with domestic business people who intend to explore the international market.