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风云变幻的白酒市场带来了品牌发展战略、建立现代企业制度,运用整体行销策划和培养人才结构的战略转移,这是市场发展的必然,是我们面临的重要课题。然而近两年来随着市场的纵深发展,其管理难度越来越大,这就要求我们更系统、更规范地做好市场管理。这不仅仅是管理好市场的问题,更是关系到品牌管理、企业发展和培养人才的重大课题。本人就这一系列的问题,将从不同的视角及多年对市场的体会,将自己的微薄见解奉献给大家,希望朋友们能哦从中加以借鉴,并进行研讨。
The ever-changing liquor market has brought about the brand development strategy, the establishment of a modern enterprise system, the use of overall marketing planning and the strategic transfer of personnel structure. This is an inevitable development of the market and an important issue we face. However, with the further development of the market in the past two years, the management is more and more difficult, which requires us to make market management more systematic and standardized. This is not only a matter of managing the market, but also a major issue that relates to brand management, enterprise development and personnel training. On this series of questions, I will devote myself to the people from different perspectives and years of experience in the market. I hope my friends can learn from them and conduct discussions.