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实现数据同源曾是无数营销人的梦想,它让我们更了解一个故事的全貌,更接近事实。广告技术的发展让我们知道“另一半预算”是可以利用的,但是广告真正到达了多少人,是否真正改变了购买行为,是无数广告营销人始终难以解决的问题。随着媒介技术和方式的变革,可量化的数据越来越多,但是真正用于营销决策的数据远远不够。究其原因,“不同源数据”一直是广告主和代理商面临的尴尬现实,成立于2014年的数字新思在数字广告技术中一直致力于解决不同源的问题,推出一系列产品,将营销人
The data homologation used to be the dream of countless marketers, which gives us a better picture of a story and closer to reality. The development of advertising technology lets us know that “the other half of the budget” is available, but how many people the ads really reach and whether they actually change the buying behavior are problems that countless advertising marketers have always been hard to solve. As media technologies and approaches evolve, more and more quantifiable data are available, but the actual data for marketing decisions is far from enough. The reason, “different source data ” has always been an awkward reality for advertisers and agencies. Digital Idea, founded in 2014, has been devoting itself to solving problems of different origins in digital advertising technology and launching a series of products. Will marketers