随着人民生活水平的提高,旅游业渐渐开始盛行,旅游业不仅仅是让人们尽心心灵的享受,同时旅游业还承担着文化宣传的使命。那么,如何在旅游的过程对文化的宣传起到良好的效果呢?对于这个问题,我们可以将文化内涵蕴含在旅游纪念品的设计当中,及促进经济的增长,又达到了文化宣传的效果。 With the improvement of people’s living standard, the tourism industry is gradually beginning to prevail. The tourism industry not only enables people to enjoy the soul with all their hearts, but also undertakes the mission of cultural propaganda. So, how to promote cultural awareness in the process of tourism? To this question, we can embody the cultural connotation in the design of tourist souvenirs, and promote economic growth, but also to achieve the effect of cultural propaganda.