论文部分内容阅读
本文运用文献研究、问卷调查、数理统计、个案分析等方法,对我国不同学历群体参与体育旅游的现状进行了调查,结果显示:不同学历群体大都希望不经旅行社安排旅游,且最希望能与家庭成员一起出游;对体育旅游的认知度普遍较低,但随着学历的提高,认知度也逐渐增大;对体育旅游的消费,学历层次不同,消费水平也有一定的差异。随着学历的提高,体育旅游高水平消费群体所占比例越来越大,低消费群体越来越少。
In this paper, we investigate the status quo of participation in sports tourism of different education groups in our country by means of literature research, questionnaire, mathematical statistics and case analysis. The results show that most of the education groups want to arrange tourism without traveling agency, Members travel together; awareness of sports tourism is generally low, but as the academic qualifications improve, awareness is also gradually increased; consumption of sports tourism, different levels of education, consumption levels are also some differences. With the improvement of academic qualifications, the proportion of high-level sports travel consumers is increasing, and the number of low-consumption consumers is less and less.