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以卡通形象在旅游产品视觉形象设计中的运用研究为目的,探寻新时代背景下旅游产品视觉形象设计的发展趋势,深入研究当代旅游产品视觉形象中民族元素和卡通元素,拓展旅游产品视觉设计的发展空间,提高对旅游产品视觉形象的认识,从而优化设计理念和设计方法,为旅游产品视觉形象的塑造提供更好的理论依据。为设计西南地区少数民族的特色旅游产品形象增加设计元素,拓展标识设计的表现形式,设计并创造出具有少数民族特色、文化内涵、产品精神、时代特色的旅游产品视觉形象。
With the purpose of research on the application of cartoon image in visual image design of tourism products, this paper explores the development trend of visual image design of tourism products in the new era, deeply studies the national elements and cartoon elements in the visual image of contemporary tourism products, and expands the visual design of tourism products Develop the space and enhance the understanding of the visual image of tourism products so as to optimize the design concepts and design methods and provide a better theoretical basis for shaping the visual image of tourism products. To add design elements to the image of featured tourism products for ethnic minorities in southwest China and to expand the manifestations of logo designs, a visual image of tourism products featuring ethnic characteristics, cultural connotations, product spirits and characteristics of the times has been designed and created.