近年来,在我国媒体界似乎有一种耻于谈“宣传”的风潮,认为宣传就是要强行灌输,就是要使受众(“导入方”)被迫接受“导出方”的观点和想法。于是,传播这个词汇就愈发流行起来。有人甚至放言,中国搞的大都是宣传,而 In recent years, there seems to be a wave of shameless talk about “propaganda” in the media world in our country. It is believed that propaganda is forcibly instilled, that is, the audience (“importer”) is forced to accept “export party” Opinions and ideas. As a result, the spread of the word became more popular. Some people even assert that most of the engagements in China are propaganda, however