被誉为数字经济典型代表的互联网,现在可谓炙手可热,其对传统出版业的影响和冲击可谓是“革命性”的,我们无须将它视为洪水猛兽,而应视为一种机遇,利用其来促进出版产业的发展。 机遇之一,编辑资源的丰富性。网络小说《第一次亲密接触》的成功说明了这一点,诸如网络小说、网络散文、网络笑话之类,只是可供利用的网络资源的冰山一角。互联网极具开放性、吸纳性和包容性,它改变了传统的游戏规则,其可供利用的资源突破了传统经济学的“稀缺”理论,真正实现了“没有做不到,只有想不到”的神话,可谓“取之不尽,用之不竭”。例如,站在经营者的角度,思考的是利用互联网促进企业的发展,编辑者可就如何利用电子商务提 The Internet, reputed to be a typical example of the digital economy, is now a hot topic. Its influence and impact on the traditional publishing industry can be described as “revolutionary.” We do not need to treat it as a scourge but rather as an opportunity to use it to Promote the development of publishing industry. One of the opportunities, the richness of editing resources. This is illustrated by the success of online novel First Intimacy, such as online fiction, cyber essay, jest, and just the tip of the iceberg of available online resources. The internet is very open, absorptive and inclusive. It has changed the traditional rules of the game, and its available resources have broken through the “scarcity” theory of traditional economics and truly realized “nothing can be done but can not be expected.” Myth, can be described as “inexhaustible”. For example, from the perspective of the manager, thinking is using the Internet to promote the development of enterprises, editors can make use of e-commerce to mention