论文部分内容阅读
构建具有国际竞争力的中国品牌必须重视文化的作用,没有文化的中国品牌缺乏长久的生命力。随着经济的快速发展,我国已经成为全球第二大经济体,虽然产品产量居世界第一,但缺少品牌优势仍然是我国企业最大的短板,如何构建具有国际竞争力的中国品牌已经成为我国经济发展中必须认真面对的问题。本文以传统晋商文化为例,针对如何打造中华优秀传统文化品牌阐述观点,并对“晋商精神”的主要特征进行了描述。
The construction of Chinese brands with international competitiveness must pay attention to the role of culture. Chinese brands without culture lack the long-term vitality. With the rapid economic development, our country has become the second largest economy in the world. Although the output of the products ranks first in the world, the lack of brand advantage is still the biggest shortcoming of Chinese enterprises. How to build an internationally competitive Chinese brand has become a Economic development must seriously face the problem. Taking the traditional Jin and Shang culture as an example, this article describes how to build the Chinese excellent traditional culture brand and describes the main features of “Shanxi Merchants Spirit”.