本文通过对企业与品牌、品牌中的知识产权相关问题的探讨,得证知识产权制度文化建设对于企业品牌战略的重要性,提出在品牌战略中,从意识、制度、环境三方面构建知识产权文化体系的建议。以期对新时代知识产权文化的建设有所帮助。 Through the discussion of the issues related to the intellectual property in enterprises and brands, the paper verifies the importance of the cultural construction of intellectual property systems to the corporate brand strategy. In this paper, we propose to construct the intellectual property culture from three aspects: consciousness, system and environment in the brand strategy System recommendations. With a view to the new era of intellectual property culture to help.