企业必须通过自身管理的人性化、效率化,形成良好的员工口碑,并让员工自身心甘情愿地成为企业文化和雇主品牌的代言人,只有这样才能发挥微博对企业文化和雇主品牌建设的正向推动作用。微博的产生让员工逐渐成为企业文化和雇主品牌的新代言人,如何通过微博来促进企业文化和雇主品牌的 Enterprises must be humanized by their own management, efficiency, the formation of a good reputation staff, and employees willing to become their own brand of corporate culture and employer spokesman, the only way to play microblogging for corporate culture and employer brand building forward effect. The emergence of Weibo makes employees gradually become the new spokesman of corporate culture and employer brand. How to promote corporate culture and employer brand through Weibo?