后现代广告作为一种商业化性质的艺术形式在内容上讲求意蕴美,在形式上注重诗意美。广告美学是一种实用美学,也是一种大众艺术,它符合后现代人欣赏的口味。不仅广告所宣传的商品要富有美的形态,而且广告也要高度的艺术化、审美化,在语言、情节、画面、色彩、造型、氛围上贯穿美的法则。 Postmodern advertising as a commercial form of art is content in terms of contentment, and its emphasis on the poetic beauty in form. Advertising aesthetics is a practical aesthetics, but also a popular art, it is in line with the taste of the post-modern appreciation. Not only advertisements are advertised products rich in the United States, but also advertising a high degree of art, aesthetic, language, plot, picture, color, shape, atmosphere throughout the United States.