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从2012年开始,OTT迅速成长为电信运营商的强劲对手。所谓OTT,是指谷歌、苹果、Facebook、腾讯等互联网厂商在网络上直接向用户提供服务。目前,通信业正驶向OTT时代,运营商该以怎样的姿态迎接这个时代?它的出路又在哪里?本专题试图从利害分析、竞合关系、案例启示以及国际经验等多个角度对运营商如何破解当前OTT围困之局进行剖析,并帮助寻找答案。
Beginning in 2012, OTT rapidly grew into a strong rival to telecom operators. The so-called OTT, refers to Google, Apple, Facebook, Tencent and other Internet companies to provide users directly on the network services. At present, the telecom industry is heading for the era of OTT, what should operators do to meet this era? Where is the way out? This article attempts to operate from multiple perspectives such as stake analysis, competition and co-operation, case study and international experience How to break the current siege OTT siege analysis and help find the answer.