今年的中国广告协会学术委员会年会,9月13日在南京市召开,今年的研究主题是广告生态环境,这个问题提得好,提得及时,提得必要!所谓广告生态环境,就是广告业赖以生存的条件以及在某种环境下的生存状态。广告生态环境大致可以分为宏观的广告生态环境,中观的广告生态环境和微观的广告生态环境三种,微观的广告生态环境是指某一务或某一类广告赖以生存的条件以及在某种环境下的生存状态,中观的广告生态环境是指某一区域广告赖 This year’s annual meeting of the China Advertising Association academic committee, held in Nanjing on September 13, this year’s research theme is advertising ecological environment, the problem is good, timely, it is necessary! The so-called advertising environment is the advertising industry The conditions for survival and the existence in some circumstances. Advertising ecological environment can be broadly divided into macroscopic advertising environment, advertising environment and the micro-three kinds of micro-ecological environment, micro-advertising eco-environment refers to a certain business or a certain type of advertising depends on the survival of the conditions and in Under some kind of environment, the ecological environment of advertising refers to advertising in a certain area