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随着我国经济发展和社会建设水平的不断提高,我国与世界的联系越来越紧密,企业作为促进振兴我国国民经济建设和社会主义建设的重要力量,在持续的发展过程中为创造了明显的经济效益和社会效益。但是,企业在深入发展的过程中的弊端越来越明显,阻碍了我国企业的健康持续发展。本文就目前我国企业在市场营销管理的现状及存在的问题进行了系统的分析和研究,并针对如何提高企业市场营销管理的有效性提出了几点建议,力求能为促进我国企业的健康持续发展提供适时的参考。
With the continuous improvement of China’s economic development and social construction, China has become more and more connected with the world. As an important force for promoting the rejuvenation of our national economy and building socialism, enterprises have created a clear Economic and social benefits. However, the drawbacks of enterprises in the process of further development are more and more obvious, hindering the healthy and sustainable development of Chinese enterprises. In this paper, the status quo and existing problems of marketing management in our country are systematically analyzed and researched. Some suggestions are put forward on how to improve the effectiveness of marketing management in order to promote the healthy and sustainable development of Chinese enterprises Provide timely reference.