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从跨国公司海外运营的成败得失可见,中国企业的国际化之路,尚任重而道远!中国改革开放30多年以来,跨国公司从开始的蜂拥而至,到现在的理性看待逐渐成熟的中国市场,他们在中国的成败可谓一境山水几重天,几家欢喜几家愁。有的公司经历了试水、建立桥头堡、开拓市场、扩大市场的成功,如麦当劳、宝洁、联合利华、A.O.史密斯、家乐福、三星等;也有
From the successes and failures of multinational corporations operating overseas, we can see that the road to internationalization of Chinese enterprises still has a long way to go. Since the reform and opening up in China for more than 30 years, transnational corporations have swarmed from the beginning to the present rational view of the maturing China Market, their success or failure in China can be described as a landscape several days, several happy several unhappy. Some companies have experienced the test of water, the establishment of bridgehead, open up markets and expand market success, such as McDonald’s, Procter & Gamble, Unilever, A. O. Smith, Carrefour, Samsung, etc .; also