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做足做好民生新闻已成为各类媒体扩大影响力,争取受众的必然选择。烟台日报传媒集团通过整合集团资源,构建统一联动的运作平台,实施品牌栏目带动战略,在民生新闻报道与服务上进行了有效探索。近年来,烟台日报传媒集团围绕做足做好民生新闻,进行了大量有益探索与实践。其主要做法是整合旗下《烟台日报》《烟台晚报》《今晨六点》、水母网等媒体的资源,构建统一联动的运作平台,实施品牌栏目带动战
Doing a good job of people’s livelihood news has become the inevitable choice for all kinds of media to expand their influence and win audiences. Yantai Daily Media Group, through the integration of group resources, building a unified platform for the operation of the linkage, the implementation of brand strategy to drive the column, livelihood in the news coverage and services for an effective exploration. In recent years, Yantai Daily Media Group has done a great deal of useful exploration and practice around doing well the livelihood news. Its main approach is to integrate the resources of Yantai Daily, Yantai Evening News, 6:00 this morning, jellyfish and other media resources to build a unified platform for the operation of the linkage, the implementation of the brand column driving war