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随着我国社会经济的不断发展,国民生活水准的不断提升,其对体育的需求也越发的旺盛,体育产业迅速发展,渐成为我国国民经济增长的新亮点,体育产业也成为21世纪我国的朝阳产业。本文通过对我国体育产业现状及未来发展前景的研究,以期为我国体育产业的可持续发展提供理论依据。本文通过对我国体育产业化现状和所面临的主要问题进行分析,阐述我国体育产业发展的可行性,并提出抓住契机大力发展我国体育产业策略。
With the continuous development of China’s social economy and the continuous improvement of the living standard of the people, its demand for sports is also growing. The rapid development of the sports industry has gradually become a new bright spot in the growth of our national economy. The sports industry has also become the sunrise of our country in the 21st century industry. Through the study of the current situation of our country’s sports industry and its future development prospects, this paper provides a theoretical basis for the sustainable development of China’s sports industry. This article analyzes the status quo of China’s sports industrialization and the main problems it faces, expounds the feasibility of the development of China’s sports industry, and proposes to seize the opportunity to vigorously develop China’s sports industry strategy.