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重视商业文化是世界潮流,美国美孚石油公司耗资140万美元。组织心理学、语言学、社会学和统计学等方面的专家,对55个国家的语言、民俗进行调查分析,提出了1万多件草案,最后选定“埃克索”这一商标,历时6年。“可口可乐”的命名音意俱佳,得益于他们认真研究中国市场信息、传统文化和审美观念,并请汉语专家亲自翻译。美国的“命名公司”每年要为公司和产品进行命名或更名数千起。其实我国的商业文化更
Emphasis on business culture is the world trend, the United States Mobil Oil spent 1.4 million US dollars. Organizational psychology, linguistics, sociology and statistics and other experts on the 55 countries of language and folklore investigation and analysis, put forward more than 10,000 pieces of draft, the final selection of “Exxon” this trademark, which lasted 6 years. “Coca-Cola,” the name of pitch superb, thanks to their careful study of Chinese market information, traditional culture and aesthetic concepts, and invited Chinese experts personally translated. America’s “named companies” name or rename companies and products thousands each year. In fact, China’s business culture even more