成功的经营并非是偶然的,通常是根据实际计划仔细研究、周密规划和熟练实施的结果。任何一个咨询企业最基本的“路线图”就是经营计划,经营计划详尽说明了企业的经营类型和范围。客户是谁、企业的组织形式、建于何处、企业的所有权、企业的结构。经营计划的关键是营销计划、财务计划和公关计划。通过调查得出的营销计划,要列出公司为之服务的客户,这些潜在的客户如何成为现实的客户,以及从每类客户 Successful business is not accidental, it is usually based on the actual plan carefully studied, well-planned and proficient results. The most basic “road map” for any consulting firm is the business plan. The business plan specifies the type and scope of the business. Who is the customer, the organizational form of the enterprise, where it is built, the ownership of the enterprise and the structure of the enterprise. The key to business plan is marketing plan, financial plan and public relations plan. Through surveys, the marketing plan lists the customers to whom the company serves, how these potential customers become real customers, and from each type of customer