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2005年云南白药第一次参加中央台黄金资源招标并拍得理想资源,为云南白药从药品行业跨入日化行业奠定了坚实基础。当时白药进军日化行业的主打产品是云南白药牙膏,这支中国第一贵的牙膏,一支卖到20多块钱,引起行业一片哗然。但云南白药对此却胸有成竹,首先因为云南白药的理念就是拿最好的产品奉献给消费大众,其次公司看准牙周护理保健是口腔健康的大势所趋,
Yunnan Baiyao for the first time in 2005 to participate in bidding for the Central Taiwan gold resources and made an ideal resource for the Yunnanbaiyao from the pharmaceutical industry into the daily chemical industry has laid a solid foundation. At that time, the main product of the white drug into the daily chemical industry is Yunnanbaiyao toothpaste, which China’s first expensive toothpaste, a sold more than 20 dollars, causing an uproar in the industry. But Yunnanbaiyao this is a safe and easy, first of all because the concept of Yunnanbaiyao is to take the best products dedicated to the consumer, followed by the company spotted periodontal care health is the general trend of oral health,