我是个硬件发烧友。2011年底从服务于微软的广告公司辞职后,我从北京跑到深圳,和朋友创立了一家硬件公司——亿觅。我们起初选择从成本较低的手机壳切入,当时市场很火,很多年轻女孩隔段时间就换了手机壳,但一年过去消费者习惯很快转移了。我们决定进军充电宝市场。转型并不容易:我们是新手,而这个领域已是红海一片,单深圳就有近千家公司在做充电宝。但市场上 I am a hardware enthusiast. After resigning from an advertising agency serving Microsoft in late 2011, I went to Beijing from Beijing and founded a hardware company with my friends - BillionMax. We initially chose to cut from the lower cost phone case, when the market was very hot, many young girls changed the phone shell every other time, but a year later the consumer habits quickly shifted. We decided to enter the market of rechargeable treasure. Transformation is not easy: we are novices, and this area is already a Red Sea, there are nearly a thousand companies in Shenzhen alone to do charge treasure. But on the market