一、过分的商业化冲击从此开始,商业全面介入竞技体育领域,竞技体育和商业的“联姻”让竞技体育渗入生活的各个角落。可以说商业是竞技体育的乳娘,如果没有商业的介入,如果没有美国资本家对奥运会的改造,没有国际奥运会的适时改革,当前世界上最高级别的竞技体育盛会现在是否存在都是一个问题。商业化给体育特别是竞技体育的提升和推广有伟大的贡献。萨马兰奇先生说过,商业化能够 First, the over-commercial impact From the beginning, commercial fully involved in the field of competitive sports, competitive sports and commercial “marriage ” so competitive sports into every corner of life. It can be said that business is the mother-daughter of athletics sports. Without commercial intervention, the absence of timely reform of the Olympic Games by American capitalists and the timely reform of the international Olympic Games are all problems now that the highest-level athletics and sports event in the world now exists. Commercialization has made great contributions to the promotion and promotion of sports, especially competitive sports. Mr. Samaranch has said that commercialization can