日本动画在战后先后迎来几次发展热潮,无论内容、技术、受众都呈现出多样化的趋势。尤其在第三次动画热开始之初,伴随着数码技术的极速进步,日本动画迎来多元的发展与延伸。然而在众多类型的电视动画中,有一种主题始终保守着最初的样貌与形式贯穿着几乎整个日本战后动画发展史。它以庶民生活为题材,忠实反映日本普通百姓的日常,以朴素的风格与平实的态度沁入日本人的生活,并深受观众喜爱。长谷川町子的《海螺小姐》是这一题材的代表作品。它们一方面关注社会现状,积极记录社会现实,是研究日本战后初期社会制度与家庭进程等问题的重要参考文献。另一方面,这些作品以娱乐休闲的方式对日本社会做出积极的关照,在潜移默化之中促进并巩固了日本民族“一亿中流”的社会意识形态,在稳定与团结国民人心方面所起的作用不可小觑。读者与观众不仅从漫画与动画所描述的事件本身中获得共鸣,更对其幽默之余所传递的主流价值取向深刻认同。这些作品从物质幸福的角度对中流阶层予以关照,将最为深切的人文关怀浸润到凡俗的世态人情之中。在经济高速发展的当代中国,大众媒体在关注少数社会精英的同时,也应当重视国民共同感情的培养,重视中流意识的巨大社会力量,重视主流阶级的精神文明建设。 Japanese animation has ushered in the postwar development craze several times, regardless of content, technology, the audience has shown a variety of trends. Especially at the beginning of the third animated animation, along with the rapid progress of digital technology, Japanese animation ushered in the development and extension of diversification. However, among many types of television animation, one theme has always kept its original appearance and form throughout almost all of Japan’s post-war animation history. It is based on the common people’s life as a theme, faithfully reflect the daily life of ordinary people in Japan, simple style and plain attitude into the Japanese life, and loved by the audience. “Horn of Miss Horn” of Hasegawa Machi is the representative work of this theme. On the one hand, they pay attention to the current social situation and actively record the social reality. They are important references for studying the social system and family process in Japan after the war. On the other hand, these works give positive consideration to Japanese society in an entertaining and leisure manner, and in a subtle way they promote and consolidate the social ideology of the Japanese nation, “one hundred million in midsummer,” and in terms of stabilizing and uniting the hearts of the people The role of play can not be underestimated. Readers and spectators not only resonate with the events themselves described by manga and animation, but also deeply recognize the mainstream value orientation conveyed by their humor. These works take care of the middle class from the perspective of material well-being, infiltrating the most profound humanistic concerns into the worldly human feelings. In contemporary China, where the economy is developing rapidly, the mass media, while paying attention to the elite of the minority, should also attach importance to the cultivation of common national feelings, attach great importance to the enormous social forces of the mid-stream consciousness and attach importance to the spiritual civilization of the mainstream classes.