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以能力培养为目标进行高职市场营销专业课程教学方法改革已是必然趋势,在“市场营销技术”课程实施过程中已有很多同行进行了很多基于能力培养的教学法思考和探索。以真实创业项目渗透整个营销理论知识体系的教学方法,能够变被动学习为主动学习,变靠老师调动学习氛围为学生积极参与,变让我学为我要学,在每个学习环节中锻炼学生应用知识进行实践问题的分析、预测和决策能力,实现高职营销专业学生实践应用能力的培养目标。
It is an inevitable trend to reform the teaching methods of higher vocational education in order to cultivate higher vocational education. Many teaching and research methods based on ability cultivation have been studied and explored by many peers in the course of implementing “Marketing Technology”. The real entrepreneurial project infiltrating the entire marketing theory and knowledge system of teaching methods, can change the passive learning as active learning, change the teacher to mobilize the learning atmosphere for students to actively participate in, let me learn for me to learn, in every aspect of training students Apply knowledge to practice the problem analysis, prediction and decision-making ability, to achieve higher vocational marketing major practical ability to train students.