战略的定义和价值问题一直是企业家和专业人士理解不太清晰的几个事中的两件事。学者和咨询公司把它说得神乎其神,实业家、经验主义者又往往对战略嗤之以鼻,认为它一钱不值,对于战略家的高谈阔论不屑一顾。其实,战略家并非江湖骗子,实干家也并非孤陋寡闻,而是双方均只见一端,不愿吸收对方观点的真理部分,将务虚与务实完美地结合起来,形成一个较为客观和实用的结论。不说也罢,学术界也好,市井间也好,许多 The issue of definition and value of strategy has been two of the few things that entrepreneurs and professionals have not understood clearly. Scholars and consulting companies have described it as something of a god. Businessmen and empiricists have often scorned strategy and considered it worthless, dismissive of strategists’ scornfulness. Actually, strategists are not quack swindlers. Actors are not ignorant, but rather, they both see only one end and are unwilling to absorb the truth of each other’s views. They combine perfectness and pragmatism to form a more objective and practical conclusion. Not to mention, academics or the likes of the city, many