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传统文化是指经由历史积淀而沿传、流变着的诸文化因素构成的有机系统的总和。中国是一个文明古国,在五千年文明历史的进程中,形成了优秀而深厚的民族文化传统,这对于今天的设计师而言,不啻是一个文化宝藏。如何梳理、挖掘、借鉴和吸收传统文化中的优秀元素,将之运用到现代设计中去,为当代经济社会的发展和文化建设服务,是一个极富现实意义的课题。本文拟从剖析北京申奥标志的设计理念入手,围绕现代设计的基本原理和设计实践,探讨传统文化元素对现代设计的影响,以期形成对当代设计实践富有启迪的思路与方案。
Traditional culture refers to the sum of organic systems composed of cultural elements that are inherited and changeable through historical accumulation. As an ancient civilization, China formed an excellent and profound national and cultural tradition in the course of five thousand years of civilization and history. It is a cultural treasure for today’s designers. How to sort out, tap, learn from and absorb the outstanding elements of traditional culture and apply them to modern design to serve the development of contemporary economy and society and cultural construction is a topic of great practical significance. This paper intends to analyze the design concept of Beijing’s bidding for the Olympic bid. Based on the basic principle and design practice of modern design, this article explores the influence of traditional cultural elements on modern design, in order to form an enlightening mentality and plan for contemporary design practice.