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随着创意经济时代的到来,旅游业的创新发展需要建立在较高的文化创意基础上,积极探索两者融合的途径对旅游业的发展具有重要意义。本文在分析了赤壁市旅游发展现状的基础上,指出了文化创意产业对赤壁旅游发展的意义,最后就促进赤壁旅游产业与文化创意产业融合提出了几点建议。赤壁是三国赤壁大战的发生地,作为三国文化的圣地,拥有丰厚的三国文化资源以及雄厚的市场基础,赤壁大战是世界历史上以少胜多的典型战例,有着很多值得挖掘的元素,其中
With the arrival of the creative economy, the innovation and development of tourism industry needs to be based on a high level of cultural creativity. It is of great significance for the tourism industry to actively explore ways of integrating the two. Based on the analysis of the present situation of tourism development in Chibi, this paper points out the significance of cultural and creative industries to tourism development in Chibi and finally puts forward some suggestions on how to promote the integration of tourism industry and cultural and creative industries in Chibi. Chibi is the place where the Three Kingdoms Chibi war took place. As the sacred place of the Three Kingdoms culture, with rich cultural resources of the Three Kingdoms and a solid market foundation, the Red Cliff wars are typical examples of wars that win less in the history of the world. There are many elements worth exploring.